Marketing Summit is a great place for your team to gain a strong sense of how
HIT decisions are made, get landmark research on the HIT buyer landscape and
where you’ll likely get your best ROI on marketing efforts. Plus, you’ll learn
cutting-edge content and engagement strategies to attract your target audience.
Create content that brings customers to you. Discover how to leverage
emotional triggers in your content, improve your social media listening and
amplification strategy, and add local nuances to your international content.
Make data work harder for you. Learn how to glean deeper
buyer insights from your data exhaust, formalize your post-sales and advocacy
content strategy, and target HIT job titles or HIT personas.
Up your customer experience game. Explore the possibilities
of virtual and augmented reality content and hear how to improve your trade
show booth experience for potential buyers.